Marcela Martin has been named Chief Financial Officer (CFO), National Geographic Partners, overseeing Finance, Accounting and Budget Planning. Her appointment was announced by Declan Moore, National Geographic Partners CEO. She will report to Moore and Fox Network Groups CFO Del Mayberry.
“Marcela is a seasoned financial executive with more than 15 years of experience directing, streamlining and growing revenues for a global media company,” Moore said. “I got to know Marcela when I started serving on the board of the National Geographic Channels International, and she always impressed me with her command of the complex financials for our global channels business where I observed her role in its growth. Her proven track record with business reorganizations and integration of financial systems is impressive. She will be a valuable asset to my leadership team.”
Prior to joining National Geographic Partners, Martin had served as Executive VP & CFO of Fox International Channels since 2007. In that position, she was responsible for presiding over financial and tax planning, budgeting and control of quarterly forecasts, cash flow, and revenue and expense allocation analysis. Martin was repeatedly tapped to streamline the launch of new global businesses — including more than 30 in 2009 alone — with oversight of legal and tax advisor teams throughout Latin America, Europe and Asia. During her tenure, she helped propel the business from $40 million in revenue to more than $3 billion in revenue spanning over 60 countries. She has been with Fox International Channels since 1998. Previously, Martin served as Chief of Accounting, Tax & Administration for Ladbroke Argentina.
“I am very grateful to Declan and to the Board of Directors of National Geographic Partners for this tremendous opportunity. I have had the honor to have worked for the National Geographic brand for many years on the channels side. I am very excited to join this terrific team and look forward to working together to further develop the business,” Martin said.
About National Geographic Partners LLC
National Geographic Partners LLC, a joint venture between National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, location-based entertainment, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society.
National Geographic Partners