As Executive Vice President of Corporate Partnerships, Brendan Ripp oversees National Geographic Partners' brand revenue across all platforms including National Geographic Linear TV, OTT, as well as digital, social, mobile and print. Ripp joined the company in November 2016 to lead the National Geographic Advertising Sales and Client Solutions' teams.
Ripp most recently served as President of Technology, Telecommunications & Finance, Sales and Marketing for Time Inc. In this role, he focuses exclusively on these categories as part of Time Inc.’s new advertising sales go-to-market strategy.
Before Time Inc’s vertical restructure in Q1 2016, Ripp served as Group Publisher of the Sports Illustrated Group, which includes SI, SI.com, SI for Kids, Fansided.com, GOLF and Golf.com. He led the development of nearly two dozen brand extensions including a new film production unit, a college sports vertical, consumer events and most recently the launch of SI Overtime, a branded content studio.
At Sports Illustrated Ripp shepherded the brand through unprecedented growth and diversification across all platforms, as well as new marketing and live-event initiatives. During his tenure, Sports Illustrated debuted four franchises and designed a groundbreaking OTT sports video network, 120 Sports. In collaboration with leagues and media companies, 120 Sports achieved record digital growth in audience and was named a 2014 Top 25 app by Apple. Ripp also served on the board of 120 Sports and SI Play, a business launched in 2015 that is devoted to youth and amateur sports.
Prior to Sports Illustrated, Ripp attained success serving in leadership positions at Fortune, Time and Money. All three brands achieved consistent revenue gains and financial performance milestones while each brand expanded its consumer footprint through innovation and cross-brand collaboration. At Fortune, as Vice President of Advertising Sales, Ripp drove revenue growth and the continued expansion of Fortune’s robust conference business, which hosted its most successful Fortune Global Forum in Chengdu, China. Also, the 2013 Fortune 500 issue was the largest since 2008 and had the best ad performance of any Fortune issue since 2004. At Time, where he was Publisher, Ripp was responsible for growing Time’s business across new media platforms and for fostering Time’s reputation as a leading advertising solutions partner. In April 2010, Ripp helped launch Time’s iPad app, the first iPad app for Time Warner, which was followed by the hugely successful Life Photo App. As Publisher of Money he was instrumental in launching multi-platform, cross-title partnerships with This Old House and Real Simple.
Ripp began his Time Inc. career in 2000 as a Junior Sales Representative for Time, and over the next decade rose through the organization, becoming the publication’s youngest Publisher (at 33) since founding editor Henry R. Luce. Before joining Time Inc., Ripp worked in JWT’s Global Account Management group, developing and coordinating television, print, digital and outdoor advertising campaigns that ran in more than 20 countries.
Ripp graduated from Gettysburg College with a Bachelor of Arts degree in international business management and economics. In 2014, Gettysburg College President Janet Riggs presented Ripp with the 2014 Young Alumni Achievement Award. He is a board member for several organizations, including the National Board of Directors of the American Advertising Federation, Concern Worldwide, International Advertising Association (IAA) and the Brooklyn Sports & Entertainment Advisory Board. Ripp is a member of the NY Ad Club, Financial Communications Society and Gettysburg College’s Campaign Executive Committee.